Google The Gambia ~ www.Google.gm

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Introducing The Gambia
Show mapClose map .It’s easy to miss The Gambia on a map of mighty Africa. This tiny sliver of land is a mere 500km long and 50km wide, and, with the exception of an 80km shoreline, it’s entirely enveloped by Senegal. But beach-bound tourists have long known how to trace this oddly shaped country on the map. Its magnificent coast invites visitors to laze and linger, tempting with luxurious beach resorts and bustling fishing villages. But there’s more to Africa’s smallest country than sun and surf. Stunning nature reserves, such as Kiang West National Park and River Gambia National Park (also known as Baboon Island), and the historical slaving stations of St James Island and Jufureh offer peaceful pauses from the clamour of the nearby coast. And The Gambia’s vibrant culture is always there to be taken in by open-eyed visitors. Traditional wrestling matches regularly take place, the heaving markets of Banjul and Serekunda & the Atlantic Coast have you soaking up the atmosphere and sharpening your negotiation skills, and the striking performances of kora-strumming griots can be experienced during weddings, baptisms or public concerts.

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Bird-lovers will easily be seduced by this compact country. On a tour upriver, the cries of over 300 species will follow you as your pirogue (traditional canoe) charts a leisurely course through mangrove-lined wetlands and the island of Georgetown. Even if your ornithological skills don’t go beyond identifying an inner-city pigeon, you’ll be tempted to wield binoculars here, and can rely on an excellent network of trained guides to help you tell a pelican from a flamingo.

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Top Team ExperiencesBeiersdorfRochePort of AmsterdamDevelopment ExperiencesWillem HorstmannPierre MendyHeiferFuture Leaders100% Return on InspirationBusiness Leader perspectiveFuture Leaders perspectiveSustainable ImpactOrganisational RenewalBacardiBosco Child RescueCSR Concepts & BrandingVebegoFC UtrechtThe Nivea AwardsWinning PartnershipsVVAA – AMREFAAG – BartimeusBase of PyramidAEGONKLMMiruka MartinOpportunities & ConnectionsJomma JarjuNICEAmul NyassiSocial EntrepreneurshipBwiam MarketLow Smoke Stove projectRelianceNew InitiativesUbuntu Leadership AcademySocial FridayTESITOBetter Future CommunityBetter Future in 60 secondsBetter Future IndiaPartnersClientsWhere we workCareers
Join Our Next Program (03/2010)In March 2010 Better Future will be organizing its next development experience.

The Development Experience is a unique leadership program in The Gambia for managers and professionals from Europe and The Gambia. Their common goal:
develping their personal leadership and building the capacity of local organizations to create sustainable development in local communities.

'Real-life action learning' is the best way to describe this intensive program. Participants will work in local communities together with development professionals and community leaders. Small Gambian-European working teams will work on lasting solutions for issues identified by the local organizations.


See how you can join this program. Read the flyer...

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Top Team Experiences‘The value of teamwork becomes really tangible & necessary, when you are working together on a meaningful real-life challenge in society’.

Better Future designs and facilitates ‘win-win’ team experiences: making a difference in society and creating strong teams at the same time. Experiences range from one-week programs in Africa or India, to short ‘deep dives’ in local communities, close to home.

In each program a corporate team works together with a local team of social entrepreneurs on projects in society. Before the experience, intakes take place to define personal and collective learning goals. In the program, deep and profound learning takes place. Afterwards, a rigorous follow-through process is implemented, with coaching at team & personal level and guidance of organisational change.

Results are concrete and tangible: visible changes in society, new business initiatives, better team performance and individual inspiration.

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Organisational RenewalFrom an age of logic, rationalisation and focus we move into an era of contribution, intuition and playful creativity. Not just arguments, functionality and cost factors will convince clients. Rather, compelling stories, beauty and design are the new competing factors.

To be successful, organisations (be it business or not-for-profit) need to let go of the old and develop new capacities. Key challenges include: defining a meaningful and inspiring organisational purpose, enabling a bottom-up flow of creativity and creating a culture of trust rather than control.

Better Future helps organisations go through a process of ‘self-transformation’: practically changing the beliefs, strategies, language and way of working. We use the ‘real-life’ environment as starting point: interacting with (future) clients and communities as a basis for change. Leaving the ‘comfort zone’ to see with fresh eyes is the main message.

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Relevance and sustainability are key to gaining competitive advantage in tomorrow’s market. Corporate Social Responsibility therefore is at the heart of doing business, no longer ‘nice to have’.

Better Future translates issues in society and consumer trends into innovative CSR concepts, which deliver both business growth and contribution to society.

Together with our clients we immerse in society, to feel and understand underlying needs. Next step is to translate them into appealing concepts and services, building on existing brands or creating new ones. Finally, we help clients implement, by coaching their leaders and engaging their people

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Top Team ExperiencesBeiersdorfRochePort of AmsterdamDevelopment ExperiencesWillem HorstmannPierre MendyHeiferFuture Leaders100% Return on InspirationBusiness Leader perspectiveFuture Leaders perspectiveSustainable ImpactOrganisational RenewalBacardiBosco Child RescueCSR Concepts & BrandingVebegoFC UtrechtThe Nivea AwardsWinning PartnershipsVVAA – AMREFAAG – BartimeusBase of PyramidAEGONKLMMiruka MartinOpportunities & ConnectionsJomma JarjuNICEAmul NyassiSocial EntrepreneurshipBwiam MarketLow Smoke Stove projectRelianceNew InitiativesUbuntu Leadership AcademySocial FridayTESITOBetter Future CommunityBetter Future in 60 secondsBetter Future IndiaPartnersClientsWhere we workCareers
Winning PartnershipsBetter Future develops sustainable partnerships between companies and social organisations. Building winning partnerships is based on the principles of co-creation: partners sharing a common purpose and jointly developing new initiatives.

With a large network in both the corporate world and civil society, Better Future is able to create surprising partnerships. Over the past years we have developed a close working relationship with leading NGO’s like Child Fund International, Concern Universal, Heifer, SOS Children’s Villages, Plan, War Child and WWF.

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Base of PyramidDeveloping nations are rapidly becoming an ‘emerging market’ for international companies. With an estimated 4 billion people living under $2 a day, people living at the ‘Base of the Pyramid’ form an interesting market.

How to combine business growth and sustainable local development? Better Future helps companies to understand living conditions and people’s needs in developing nations in Africa and Asia. Key challenge is to develop a business & delivery model that serves the real needs of people and proves to be financially viable.

Better Future has established links between local enterprises and international companies. For multinational clients we have facilitated ‘BoP Journeys’, in which corporate teams have worked together with local entrepreneurs and communities, in order to create successful BoP services and products.